How does Microtargeting Work in Advertising on Facebook?

Why Facebook Advertising is a Great Tool for Microtargeting?

  1. By finding the insights of the audience
  1. Some examples of Microtargeting being used effectively for Facebook Advertising Campaigns

By finding the insights of the audience

Facebook Age Targeting

Facebook Location Targeting

Facebook Behavior Targeting

Facebook Interests Targeting

Facebook Device Targeting

Some examples of Microtargeting being used effectively for Facebook Advertising Campaigns

Obama in 2008 US elections

2016 Presidential Elections

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Shikha Gupta

Shikha Gupta

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